GOOD & STRONG: About
Good and Strong is a graphic design firm specializing in branding and identity design, currently based in Kalamazoo, MI. My education instilled in me an appreciation for abstract thinking - the foundation of design. I now work to marry a functional blend of abstract thinking and design with pragmatic questions and parameters to create designs that serve a purpose beyond looking pretty.
Good and Strong exists to help better your business. As with most things in life, image counts for a lot in business. It is said that we form a first impression in seven seconds. I believe it's important to control that impression, and that a graphic designer can help a business make a better impression that its competitors who don't utilize one.
When thinking about branding a company (or rebranding a company), the primary concern seems to be the logo - meaning, clients will usually seek out a design for a logo, if nothing else. For those who can only afford one thing, I agree this is where your money should go. The idea of what can be afforded though, is subjective. Most startups don't want to put the cart before the horse, paying for business elements that feel secondary to the primary cause(s). I encourage you to think about the visual representation of your company as a marketing advantage over your competitors, just like you think of your specific business strategy as an advantage.
I'll conclude with a little secret and discard with any pretense - Good & Strong Design is a one man operation. The usage of "we" anytime within the context of this site would refer to the collaborative efforts of both the client and the designer (me). Good & Strong Design is Christopher Scott.