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GOOD & STRONG:  About

Good and Strong is a graphic design firm specializing in branding and identity design, currently based in Kalamazoo, MI.  My education instilled in me an appreciation for abstract thinking - the foundation of design.  I now work to marry a functional blend of abstract thinking and design with pragmatic questions and parameters to create designs that serve a purpose beyond looking pretty. 

Good and Strong exists to help better your business.  As with most things in life, image counts for a lot in business.  It is said that we form a first impression in seven seconds.  I believe it's important to control that impression, and that a graphic designer can help a business make a better impression that its competitors who don't utilize one.

When thinking about branding a company (or rebranding a company), the primary concern seems to be the logo - meaning, clients will usually seek out a design for a logo, if  nothing else.   For those who can only afford one thing, I agree this is where your money should go.  The idea of what can be afforded though, is subjective.  Most startups don't want to put the cart before the horse, paying for business elements that feel secondary to the primary cause(s).  I encourage you to think about the visual representation of your company as a marketing advantage over your competitors, just like you think of your specific business strategy as an advantage.

I'll conclude with a little secret and discard with any pretense - Good & Strong Design is a one man operation.  The usage of "we" anytime within the context of this site would refer to the collaborative efforts of both the client and the designer (me).  Good & Strong Design is Christopher Scott.

 

Testimonials

Such a pleasure to work with. Chris is extremely dedicated to providing a quality product. I would recommend Chris to anyone looking for a fresh design.
— A. Dye
I’ve worked with a number of designers over my 15 year career. Some good, some bad. In Chris, I can now add “great” to my list. An expert in his field and a true professional, I could not have asked for anything more. He has a customer for life (or at least as long as he’s designing). He has my highest recommendation.”
— B. Kirby
Christopher has been fantastic to work with. His creative thinking with limited guidance and design expertise is exactly what I was looking for with a contractor. He not only gave us a high quality design for our new business cards - but has made us re-consider the focus of our brand image as a company. I highly recommend using his services.
— P. Gaudette
Chris did an awesome job completing the work, we were very happy with everything he did. He gave us a memorable logo that showed off what we needed.
— L. Arshadi
Chris had some great ideas, delivered them in a timely way and was a pleasure to work with. I will use him again!
— M. Quinn
Exceptional person and extremely high end quality of work. The logo he provided was original and fits my company’s image perfect. Not only did he ensure I was satisfied, but he wanted to make sure it met his standards! If you hire Chris you will be beyond satisfied. Excellent.
— M. Minier